How Whirlybird Words was hatched
It started simply enough
Like every business owner, I wanted a business name that reflected what I did AND was unique.
While a lot of solo business owners use their own name for their business name, ‘Elizabeth Bond’ just happens to be a US soap opera star and dominates the pages of the Google search results.
Clearly, I wasn’t going to compete. Or worse, be confused with a drama Queen! Although she does have GREAT hair.
What’s in a name?
I wanted to find a name that acknowledged my passion for working with regional businesses.
I also needed to be able to use that same name for my website address and social media handles.
Finding a business name that ticks all of these boxes and is available on the Australian Business Register, is not as easy as it sounds.
The bird is the word
At my previous workplace, I had a clear view of the roof of the neighbouring office building.
On top of the roof was a whirlybird. You know, one of those round metal air ventilation gizmos that lets out building heat? A bird would regularly come and sit on top of the whirlybird, preening and chirping, as it turned around and around.
This bird was always flying solo. Its birdy buddies would cluster on a nearby antenna and look on, but never join in. It just kept on doing its own thing, oblivious to the scrutiny of the other birds, even when the wind picked up and it was a wild whirlybird ride.
The original Whirlybird
Inspiration strikes!
I loved watching this bird. I loved that it was unafraid of being completely unique.
It looked so Zen, turning around and around, month after month. And this lone bird inspired me. It inspired me to follow my own path and to leave my job.
And it inspired me to call my business Whirlybird Words.
Take flight!
If this anecdote has left you feeling all warm and fuzzy, get some of your own Whirlybird Words here.
Go exploring
If you’re not ready yet, explore some of the good stuff:
News from the nest
SEO 101: What is alt text, title text and image file names?
So, you’ve just engaged a copywriter for your new website build and you’re pretty excited because they’re an SEO (search engine optimisation) copywriter. They’ve promised to help with your SEO by doing keyword and keyword phrases research, and writing SEO-optimised...
Why hire a copywriter?
Can’t I just do it myself? Well of course you can, but it’s like DIY painting your house. It’s only once you get started, that you realise there’s a lot more to it, you don’t have the right tools and the work is like a slow kind of torture. (I’m sure DIY painting is...