How I work 

Project workflow

While every client is different, this is an overview of a common project workflow.

With larger or more complex projects (which seem to be mostly what I do now!), the timeframes may be different, there may be a need for more meetings or team collaborations, or the invoicing can be adjusted. I’m happy to be flexible whenever I can. 

What I do know is that a clear process ensures that your business achieves the best outcome

Step 1: Getting started

  • You get in touch and let me know what you need– this chat is obligation-free and can be done via email or over the phone.
  • I create a proposal and quote– based on what you’ve told me, I flesh out the scope of the project, what you need to achieve, timelines and the project costings. If you need something a little different, I adjust the proposal (and the quote) and send it back to you.
  • You accept the proposal– now we’re settled on what you need, you simply email your acceptance and deposit 50% of the project cost.
  • Now we’re ready to get started!

Step 2: Research

  • We create a detailed copywriting brief– this fleshes out what’s most important to you and what you need your investment to achieve. We cover your target market, the details of your product or service, the customer journey, their decision-making process and more.
  • Creating a brief usually takes around one hour and can be done via video call or phone.
  • Please note- this is a crucial stage in the copywriting process, as a great brief helps me create great copy for your business.

 Step 3: Copywriting

  • Copywriting commences– based on the copywriting brief, I start writing the first draft for your project.
  • First draft feedback– I send you the first draft and you give feedback within the specified timeframe. (Remember you have more opportunities for feedback!)
  • This draft will be in full, or a section of the copy depending on the project. It’s much harder to change the style of writing later in the process so this draft ensures I’m on the right track.
  • Please note- at this stage, if the scope of the project changes, I will need to go back to the initial proposal and requote.

Step 4: Revisions

  • Revisions commence– after incorporating your feedback from the first draft, I rework the copy to create another draft. Remember- you have one or more rounds of revisions included, so there is plenty of scope to produce a final version that will work hard for your business.
  • Please note- the remaining project invoice of 50% will be issued with the last revision, but your project still has priority until completion.

Step 5: Project finalisation

  • Project approval– when you’re happy with the final copy, I’ll ask you to confirm it in writing.
  • Professional proofreading– now this final copy is ready to be professionally proofread.
  • I send you the proofread version– once the copy is proofread and the invoice is paid, copyright is legally transferred over to you and the finalised proofread copy is yours to use.
  • The project is now complete (insert happy dance!)

Take the next step

Do you need an experienced copywriter who is dedicated to taking the overwhelm out of your marketing?

Someone who is genuinely committed to seeing your business succeed?

Get on with the real work of running your business and contact me now for a no-obligation chat.

News from the nest

SEO 101: What is alt text, title text and image file names?

SEO 101: What is alt text, title text and image file names?

So, you’ve just engaged a copywriter for your new website build and you’re pretty excited because they’re an SEO (search engine optimisation) copywriter. They’ve promised to help with your SEO by doing keyword and keyword phrases research, and writing SEO-optimised...

Why hire a copywriter?

Why hire a copywriter?

Can’t I just do it myself? Well of course you can, but it’s like DIY painting your house. It’s only once you get started, that you realise there’s a lot more to it, you don’t have the right tools and the work is like a slow kind of torture. (I’m sure DIY painting is...