Copywriting Health Check

Strong copywriting is your secret weapon

So, you’re pretty good with words and you’ve written your own website copy. Well done you- I know copywriting is a LOT of work.

But something’s not quite right. You suspect there’s room for improvement because you’re not getting the results you’d hoped for. As hard as you look, you just can’t pinpoint what needs to change.

I understand how hard it can be to write about your own business. I understand you may not be ready to engage a copywriter to write your website content. 

But fear not. There is a simple solution- the website copywriting health check!

Nail your website copywriting

Your website is your most powerful marketing tool. Do you need some constructive and practical feedback from a professional copywriter to help nail your copy?

A set of experienced eyes, that can identify where you’re going wrong (and right) and what to do it about it? With a copywriting health check, you get:

a 3-stage analysis of your website copy (the three Cs)
custom recommendations to guide your copy updates
practical tips and copy suggestions to supercharge your efforts
a personalised report with page-by-page actions
a live video call for you to ask questions

“Thanks for taking a quick look at my website and providing clear, thoughtful (and kind!) feedback. I really appreciate your time.”

Liz Hughes

Owner, Blue Bamboo, 2019

What’s in a copywriting health check?

  Stage 1: Credibility 

In this stage I take a broader view of your website copy.

does your copy make you look credible?
do you have all the pages you need?
is your content ordered effectively?
is anything else holding you back? 

Stage 2: Customers 

In this stage I narrow the focus to each page, to see how well you’re connecting with your customers.

does your language target your audience?
how well does it move them towards taking action?
how easy it is for them to take the next step?
 

Stage 3: Communication 

In this stage, I drill down to the nuts ‘n’ bolts of how you’re using language.

are you communicating your key message?
how readable is the copy?
are there are any glaring typos?
are there any nasty grammar errors?
any inconsistencies with tense?

“Great service, efficient and clear. The work was timely and included positive suggestions for improvement. I would recommend this business to all.”

Paul Sekfy

Community Development Coordinator, Lifetime Connect, 2019

I’m chomping! What do I do next?

Step 1: Choose your package

Do you want a 3-page or a 5-page website copy health check? Or do you need a custom audit? Enquire about custom services here.

Step 2: Business bedrock

Once you’ve booked your package, I need a bit of background about your business. It’s important to know who your customers are and what you’re trying to achieve.

Step 3: Lock me in

Now I can let you know exactly when you’ll receive your copy health check report. We can also lock in your 30-minute or 60-minute video call.

Step 4: Eyes on the fries

Now it’s time for me to dig deep into your copy. Here I flesh out exactly what steps you need to take to make your copy sizzle and create your personalised report.

Step 5: Pick my brains

Once you have your website copywriting health check report, you’re going to have questions- probably a lot of questions. During our video call you can pick my brains and dive deep into my copywriting recommendations. That’s what I’m here for!

Armed with knowledge and practical tips in your copywriting health check, you can now tackle your website copy changes with confidence. Nothing beats the warm satisfying glow of nailing your copy! Invest now in your business’s most powerful marketing tool.

My Guarantee

If after our call you decide that it’s better for a professional copywriter to take on your website copy changes, I won’t sting you twice. I guarantee to refund you 50% of the cost of your copywriting health check, by taking it off the total of your website copywriting project. Pinky promise.

If I’m not available, using your copywriting health check report, I can refer you to another suitable copywriter. Because you know- collaboration not competition!

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