Campaigns and Projects
Collaboration and Innovation
I won’t lie. I get excited about the thriving culture of collaboration and innovation in the regions, and I can bring this energy and enthusiasm to your next campaign or project.
If you’re looking for the right person with:
• exceptional writing skills
• a wide skill set in media, marketing and communications
• a proven track record in managing campaigns
• a thirst for technology, innovation and adaptability
• a team player who embraces collaboration
• the ability to share skills and knowledge with others
Then I’m your bird!
Are you looking for a skilled professional to execute your next marketing or media campaign? Or someone that thrives in a team environment and can bring your innovative regional project to life?
I’ve had the privilege of working on a range of creative campaigns and inspirational projects on the Mid North Coast of NSW, since 2009. I bring a wide range of skills, experience and the drive needed to successfully execute campaigns or contribute to ongoing projects- and more importantly, to see them through to completion.
Get in touch to discuss your needs, or check out the selection of campaign and project highlights below.
“Elizabeth Bond was highly organised and absolutely committed to the project. She approached each opportunity with a great level of enthusiasm and has been a fantastic asset to the Macleay dLab Program.”Yenny Huber
Marketing campaign: Nov 2017- Feb 2018
The Coffs Coast Alesco School is a new independent school, that empowers young people whose lives may be complicated, to engage in high school education in a safe and supportive environment.
Collaborating with internal stakeholders, I developed and executed a marketing campaign that stimulated enrolments, developed their brand and increased awareness of the new school.
Targeting specific markets, I coordinated messaging across print, radio, online and social media channels, creating content for media releases, advertorial, print ads, posters, radio scripts and boosted social media posts.
With young people aged 14- 18 years as the main target market, it was satisfying to see engagement levels on their Facebook business page skyrocket within a short space of time.
I’ve had the privilege of working with the school since the 2018 enrolment campaign, and am proud to see them growing and now established as an education alternative.
“I’d recommend Elizabeth’s services to others because of her knowledge and skills, and the ease of communicating with her.”Gordon Amann
Local project facilitator: Dec 2014- Dec 2015
I was invited to be a local facilitator in the Macleay dLab- a regional project embracing the intersection of art, technology and science, run by the national arts’ organisation DLux Media Arts, which covered the Macleay Valley and Dunghutti lands, on the Mid North Coast of NSW.
The highlight of the Macleay dLab, was the ongoing Dunghutti Stories of Yesterday sub-project, which incorporated the pilot Peer Leader Mentorship Program run through Melville High School in Kempsey.
The project involved Dunghutti elders visiting six local primary schools across the Macleay Valley and sharing stories of ‘yesterday’ with the students, who then interpreted these stories through art. These artworks (on 30 cm x 30 cm boards) were compiled to create a larger mural depicting a historical and geographical story of place.
My role was to mentor the Melville High School students, as they in turn mentored the primary school students to create these artworks. They were asked to reflect on their mentoring experience and I assisted them in creating blog posts, images, film and live vox pops that documented their efforts.
During the project, I also delivered several workshops for the high school students, professional development sessions for other dLab facilitators and contributed content to several major exhibitions: Elders morning tea at the Oddfellows Hall, 800 staff and students at the annual ‘Marvellous Melville’ exhibition and a final public art exhibition at local gallery ArtMakas.
I was also the content manager for the Macleay dLab facilitators’ blog, developing a content schedule and publishing guidelines, creating ongoing content and supporting the other facilitators with publishing their blog posts.
“Lizzy was able to wrap her head around a complex project and gave valuable input that befitted the entire outcome of the project. Her expertise brought a finesse to the products in the project, that was recognised and appreciated by the funding bodies.”Emily King
Media campaign: Dec 2014- April 2015
The Scotts Head Festival is a small but much-loved arts, music, food and wine celebration in the sleepy coastal town of Scotts Head, on the Mid North Coast of NSW.
When I came on board as the Media Officer, the festival was only in its second year and had no existing media publicity strategy. I promptly created a campaign plan, content schedule and Mailchimp email database, then got to work.
Throughout the course of the campaign I liaised with local print, TV, radio and online media, and created content such as media releases, radio scripts, ads, social media posts and more.
I also did copywriting for their new website, co-administered the Facebook page and wrapped it up with a detailed report. And just to keep me busy on the day, I ran a live festival Media Hub with digital surveys, vox pops and live Facebook updates.
Aside from having a lot of fun, it’s great to know that the Scotts Head Festival is now a fixture on the annual Mid North Coast events calendar.
“Lizzy is always friendly, enthusiastic and eager, to not only learn new skills, but to also share her previous knowledge and skills with all. Her media skills were a great asset to the festival team and if any problems arose, she was always adaptable and had a creative solution.”Tina Midson
Project coordinator: Sept 2014- April 2015
What do you get when you combine passionate youth, technology and festivals? Live festival media coverage and an innovative training opportunity.
In a collaboration between festival directors and their local North Coast TAFE campuses, I coordinated a series of festival media hubs to get the music, news and views out there live, at the Macleay River Festival, the Nambucca River Festival and the Scotts Head Festival.
For national festivals this is a no-brainer, but in regional areas there just aren’t the resources. I saw a training and mentorship opportunity, where students could gain skills in live festival media coverage using mobile technologies.
I developed a training day for students, where they practised taking images, doing live video interviews (vox pops), digital surveys and live Facebook updates. Onsite I set up a wifi network, developed a content roster system and mentored students through the challenges.
What’s more, the data collected during the digital surveys were a useful resource for the festivals to record attendance numbers, geographic reach and for future festival funding submissions.
“Elizabeth’s impressive people management skills, professional media and marketing skills and festival production skills, really came to the fore. It ensured all parties achieved their partnership and education objectives. I can highly recommend Elizabeth – she is always a positive force to be around.”Olivia Parker
Project Manager: Aug 2012- March 2013
When the Nambucca Shire Council identified ‘health and wellbeing’ as an industry that could be developed for economic, tourism and training potential, I was engaged as project manager to lead a primary research study to identify the extent of the industry in the Nambucca Valley, on the Mid North Coast NSW.
In a partnership between the Nambucca Valley Community Services Council and North Coast TAFE, I developed a project plan, pulled together a team and negotiated private office space. The team developed an electronic database, structured a survey, collected the responses and collated the data into a comprehensive report.
The data was startling. The industry was not only widespread and growing, but represented a nearly $1 million annual turnover.
These findings were presented to the public at the Matilda Street Art Gallery, in conjunction with an exhibition by renowned artist Kristin Hardiman, with an informal complementary health industry forum held afterwards.
Following this, a number of complementary health programs were run by North Coast TAFE, and community mental health expos by the Nambucca Valley Community Services Council. A Facebook Group ‘Healing Arts Hub’ was set up and plans discussed for a future Health and Wellbeing festival.
“Elizabeth was enthusiastic, encouraging, professional and efficient. In fact, the experience of working with her was so enjoyable, that I have happily worked with her on other successful projects over the years.”Sara Runciman
Take the next step
Do you need an experienced copywriter, media and marketing professional for your next campaign or project? Someone who is experienced in working as a team member and with people from all walks of life?
Get in touch to talk about what you need for your next campaign or project.
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